That’s quite a claim, but so true for US Airways and American Airlines fliers. This airline mega-merger was ready for takeoff. We created an integrated campaign, including look, tone, feel and tagline, to announce the expanded travel and reward possibilities of the US Airways® Premier World MasterCard®. Thousands of people got on board to use their cards or apply for one. A multichannel campaign reached travelers wherever they were.

An active social life

An engaging “destination” social strategy offered a whole lot to “Like” and introduced people to more travel options than ever.

What’s on the horizon?

Strong, traditional direct response communications put this card’s new benefits in customers’ hands, as well. This integrated effort not only helped reinforce the product’s new value, but also helped our client build a strong base of existing customers while attracting new ones to the expanded portfolio.

What’s on the horizon?

Strong, traditional direct response communications put this card’s new benefits in the customers’ hands, as well. This integrated effort not only helped reinforce the product’s new value, but also helped our client build a strong base of existing customers while attracting new ones to the expanded portfolio.