Age is just a number. And for the AARP® Credit Card from Chase, the magic number was 50 – the age of the youngest baby boomers. With a fresher look and more rewarding cash back rewards, this comprehensive campaign reinvigorated and repositioned the brand to better capture this active and growing demographic.
![](https://www.cosgroveny.com/wp-content/uploads/2015/05/cosgrove-associates-aarp-chase-website-mobile.jpg)
A new brand comes to life
All print and digital materials were redesigned to reflect the new look and strategy. A microsite was also created to showcase the new card.
![](https://www.cosgroveny.com/wp-content/uploads/2015/05/aarp-25-print.jpg)
Working together
Membership was enriched through engaging events like AARP Life@50+ shows for which take-ones, booth materials and digital/traditional signage were created.
![](https://www.cosgroveny.com/wp-content/uploads/2015/05/aarp-truck.jpg)
![](https://www.cosgroveny.com/wp-content/uploads/2015/05/AARP-2-1000X760.jpg)
![](https://www.cosgroveny.com/wp-content/uploads/2015/05/cosgrove-associates-aarp-chase-magazine-mailer.jpg)
Talking to this generation
An integrated communication strategy, including print, direct mail, display ads and more, helped grow the portfolio and deepen relationships.
![](https://www.cosgroveny.com/wp-content/uploads/2015/06/cosgrove-associates-aarp-magazine-mailer-mobile.jpg)
Talking to this generation
An integrated communication strategy, including print, direct mail, display ads and more, helped grow the portfolio and deepen relationships.