Visa® wanted to kick off this NFL promotion with a wide array of materials that could be easily customized by their partners. An integrated marketing program that worked across a variety of media was developed. Nearly 100 partners signed on and Visa scored a big lift in card spending.
![](https://www.cosgroveny.com/wp-content/uploads/2015/04/Visa-NFL-Portfolio-v2-Mod2-1.jpg)
![](https://www.cosgroveny.com/wp-content/uploads/2015/04/NFL-1-1000X760.jpg)
Engaging fans on social media
A key part of the strategy was to use social posts to spread the news and encourage NFL fans across the country to pay with Visa.
![](https://www.cosgroveny.com/wp-content/uploads/2015/04/Visa_NFL-5.jpg)
![](https://www.cosgroveny.com/wp-content/uploads/2015/04/NFL-2-1000X760.jpg)
![](https://www.cosgroveny.com/wp-content/uploads/2015/04/Visa-NFL-Portfolio-v2-Mod3-1.jpg)
![](https://www.cosgroveny.com/wp-content/uploads/2015/04/Visa_NFL-7121.jpg)
Ready for customization
Visa partners could easily and instantly personalize and customize emails, posters, inserts and other materials. No wonder participation was up from the previous promotion.