Visa® wanted to kick off this NFL promotion with a wide array of materials that could be easily customized by their partners. An integrated marketing program that worked across a variety of media was developed. Nearly 100 partners signed on and Visa scored a big lift in card spending.

Engaging fans on social media

A key part of the strategy was to use social posts to spread the news and encourage NFL fans across the country to pay with Visa.

Ready for customization

Visa partners could easily and instantly personalize and customize emails, posters, inserts and other materials. No wonder participation was up from the previous promotion.