When Upromise decided to re-focus its brand back to its historic core mission of helping families save for college, Cosgrove was asked to partner with its executive team. Together, we re-branded the company, re-launched the business, and created a powerful new membership website. By refocusing brand messaging around the goal of saving for college instead of just promotional tactics, Upromise has strengthened its brand identity and is building a deeper connection with its members.
Together we promise
By centering messaging around the promises parents make to their children, a dialogue was created with parents that was poignant yet still easy to understand.
Cosgrove was tasked with a photoshoot and video shoot to refresh the look and feel of Upromise’s website and branded communications. With a new commercial and fresh photography, Cosgrove was able to bring Upromise’s vision to life.