Visa wanted to give several of their FI groups a lift with a campaign focused on the unique spending habits of their debit card holders. Cosgrove partnered with Visa to create a promotion so successful at increasing usage and revenue that we were asked to create an expanded campaign the second year.
![](https://www.cosgroveny.com/wp-content/uploads/2015/05/visa-ladder-new3.jpg)
Home improvement.
Improved.
Happy holidays.
Happy savings.
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